Google Ads is shifting Demand Gen Lookalike audiences toward AI-driven targeting while preserving stricter controls as an ...

Google Ads is testing automated bidding for Video Reach campaigns, allowing advertisers to maximize reach without manually ...

Google Ads is testing an AI-powered campaign setup that lets advertisers describe their goals in natural language ...

Microsoft announced the release of its “new decision-scoring model” named Microsoft-Decision-1 and it is already being tested in Copilot and Bing Search. What is Microsoft-Decision-1. Microsoft said ...

The big picture. Google is increasingly putting AI between advertisers and their campaign data. It has also introduced AI-powered insights on the Google Ads homepage and Ask Advisor, its in-product AI ...

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

New AI Max reporting columns give advertisers more visibility into targeting, location and brand settings across their ...

Google is making incrementality testing more accessible by opening self-serve Conversion Lift measurement to eligible Search ...

Starting October 21st, YouTube will allow certified online gambling advertisers to run Masthead ads, expanding eligibility ...

“Fabricating creator profiles (such as by using AI-generated headshots, made-up names, or false credentials to make content ...

Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

While we argue about AI tactics, your boss is wondering whether the company is about to miss the next big thing.