In the next two years, linear TV will be deprioritized so much that holding companies will begin outsourcing their linear ...

AppLovin’s CEO has reluctantly embraced the spotlight; Democrats are still failing on digital ads; your daily TikTok habit might actually be a good thing.

With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

Can the IAB Tech Lab's Trusted Server really help restore publishers’ ownership of monetization and wrestle back control from ...

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...

Audio platforms that solve identity challenges are gaining an edge, winning new advertisers and driving stronger returns. As ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...

Marketing has evolved dramatically – from one-size-fits-all tactics to today’s hyper-personalized, data-driven strategies.