Although online sales continue to command a significant percentage of consumer purchases, brick-and-mortar stores remain essential. Even digital giants like Amazon and Alibaba have invested in ...

Employees often want better benefits more than they want a pay raise. Here’s how you can reward remote team members. If you want to attract and retain top employees, you must create an attractive ...

We’ve all been there: It’s the middle of the workday, your morning coffee has worn off, and that drowsy 2 p.m. feeling settles in. Your productivity is zapped. What do you do? Some reach for more ...

A dependent care flexible spending account (FSA) is a benefit small businesses can provide their employees. Dependent care FSAs (DCFSAs) can increase employee loyalty by helping your team manage the ...

Earning sales from customers takes time and effort. Depending on your industry and product prices, encouraging a customer to do business with your company could take weeks or months. Even if you’re in ...

Not every business is suited to subscriptions, but in the right industries, the model can drive steady revenue and long-term customer relationships. Not long ago, subscriptions were mostly associated ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Social media is an essential and valuable marketing tool for small businesses. However, devoting the necessary time and resources to developing and implementing a solid social media strategy is often ...

When getting started, a key responsibility of many small business owners is handling the organization’s human resources responsibilities. It will, however, likely become too much of a burden as you ...

Any company can offer valuable products and services, but many businesses operate in a transactional manner. They neglect the customer experience, prioritizing sales over growing customer ...

As your startup or small business grows and adds more employees, you may need help managing your team and navigating labor laws. When that time comes, should you use a co-employment model and partner ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...