While some industry leaders say AI-triggered ads are driving higher engagement, others acknowledge that separating the impact ...

The evolution reflects a deeper realignment of how advertisers view print— not as a mass medium, but as a high-trust, ...

Developers have also raised concerns about potential overlaps with widely used international rating frameworks such as ESRB ...

With attention spans shrinking and media consumption splintered across platforms, marketers say utility cuts through by being ...

IMPACT Magazine to unveil the list today in its 12th edition; winners were handpicked by an esteemed jury chaired by Prasoon ...

The conference will be followed by the the e4m Neons OOH Awards 2026 that celebrates creativity, innovation and excellence in ...

Data from TAM Sports indicate that streaming and broadcast are no longer competing mediums but complementary pillars ...

Sony Pictures Network India (SPNI) has appointed Barath Sundaram as the Head of Non-Fiction for the Tamil market. The news ...

At the eighth edition of the conference, the panellists will share insights on the topic ‘Speaking the city’s language: ...

At the eighth edition of the conference on April 22, the panellist will share insights on the topic ‘Badalta Bharat: How New ...

Alongside WhatsApp, Meta is also experimenting with a similar premium layer on Instagram called “ Instagram Plus.” Features ...

Ganapathy Viswanathan, Independent Communication Consultant & Author, writes how PR has evolved from a peripheral function to ...