Founder of Iridescent Lens and independent marketing consultant, questions whether the latest creator economy trend is a ...
India's brands are shifting to data-backed marketing strategies, redefining cultural occasions into measurable commercial ...
For advertisers, international franchises provide an immersive setting that amplifies brand messaging through theatrical ...
Dr. Sandeep Goyal explains that the rebellion against personalisation is not a rejection of technology, but a demand for ...
Times Network faces leadership changes as Rahul Chandran and Aanchal Johar resign. Speculations arise about their next moves ...
As CTV advertising grows in India, the industry faces challenges in measurement and attribution. Advertisers seek clarity on ...
In 2025, India was among the standout performers, securing 32 Lions, including one Grand Prix and nine Golds. This year, the ...
Sunil Raina, Managing Director of Lava, emphasizes the importance of trust over price wars in building strong brands. His insights reflect a leadership ...
The article discusses the potential future of Rahul Chandran and Aanchal Johar within Times Network, exploring their leadership roles and the implications of ...
An analysis of Cannes Lions 2026 explores why AI, creators, sport and creativity shaped the festival, and why human judgment ...
Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has announced celebrated Indian cricketer Smriti ...
Debabrata Mukherjee, Managing Director, Lotte India (Havmor Ice Cream Division), will lead the Jury Chair for the 16th ...
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