Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and ...

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store execution.

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

A recent report finds that B2B buying strategy has more to do with an AI's perception of the brand than the opinion of a buyer.

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Tailoring marketing approaches to resonate with regional audiences while maintaining a cohesive global presence is a “necessity”. This is according to CleverTap, the all-in-one engagement platform, ...

A recent study by digital asset management firm, Bynder, has uncovered how consumers interact with AI vs human content in 2024. As more people start to use AI, consumer awareness of the tell-tale ...

The European Commission dismissed Meta CEO Mark Zuckerberg’s claims that EU data laws promote censorship, asserting that the Digital Services Act only requires platforms to remove illegal or harmful ...