Nestlé is upgrading its global SAP systems to create a shared data foundation that supports AI tools across sales and marketing.

What if I told you there was a way that you could supercharge your results and make your digital marketing spend even more effective? Building fame and capturing attention is what JCDecaux does best.

The Walmart new Scintilla In-Store platform gives suppliers near real-time visibility into shelf inventory and store execution.

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Tailoring marketing approaches to resonate with regional audiences ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

As many as 60% of consumers believe their personal data is routinely misused by companies, highlighting a significant mistrust towards corporate data handling ...

A recent report finds that B2B buying strategy has more to do with an AI's perception of the brand than the opinion of a buyer.

Social media is crowded with people trying to sell you things. From fast fashion to supplements, influencers have turned casual videos into sales pitches. The business of promoting products online has ...

A global survey of 5,000 consumers reveals critical changes to consumer spending amid inflation and economic uncertainty. These findings highlight current sentiment on spending and what it will take ...

The European Commission dismissed Meta CEO Mark Zuckerberg’s claims that EU data laws promote censorship, asserting that the Digital Services Act only requires platforms to remove illegal or harmful ...