As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid ...

Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the ...

As proving marketing effectiveness becomes increasingly important, marketers need to be able to pick the metrics that matter to show the impact marketing is having on the business. That is a journey ...

The Coca-Cola Company has highlighted the sales impact of the relaunched ‘Share a Coke’ campaign, despite its volume sales declining in its most recent quarter. Earlier this year, the brand announced ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

In a year of wider change for Formula 1 as new regulations are brought in, the goal of the sport’s marketing director, Donna Birkett Baida, is to “lift the visor” on the sport even more and change its ...

UPDATE: McDonald’s has announced it will withdraw the controversial advert, and it will be removed from all media, including TV and cinema, this week. “It was never our intention to cause any upset.

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

Is the worst over for marketers after a horrible few years for recruitment? Headhunters certainly think so, however, it’s a mixed picture. After what headhunter Suzie Walker describes as the most ...

The framework is intended to help marketers choose the right model to manage, measure and scale creator marketing.

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...