The fizzy drinks brand wants the line to become something young people “naturally use in culture again”, insisting this is ...

Aiming to “still be relevant in another 100 years”, the denim giant believes collaborations across music and sport will ...

Customers expect every interaction to be relevant, timely and personalised, yet many marketers still struggle to deliver this ...

Pareidolia, or our tendency to see faces in random objects, can be a powerful tool in marketing for grabbing - and keeping - ...

There is more to showing up in culture than following the latest trend and the brands who realise that are better placed for ...

Unilever, Mars Petcare and Capgemini Invent on why the real obstacle to AI-powered growth is everything that happens before ...

Looking to ramp up its social media spend, JD Sports is using Snapchat to bridge the gap between digital and physical retail ...

AI is one of the latest developments changing how brands work with agencies, influencing the services they need, the types of ...

Jim Squires underlines the importance of all aspects of marketing being connected to ensure it is not just seen as a ...

Senior leaders discuss how to identify, manage and fix skills gaps within teams in the latest episode of Marketing Week’s ...

The card and gifting retailer is betting on personalisation, proprietary data and “incredible” brand awareness to fuel its ...

The ASA has banned ads from Adidas, Calvin Klein and Uniqlo for “misleading” consumers with their environmental claims.