As it nears its centenary, London Philharmonic Orchestra is looking to unite both new and loyal audiences, by being bold amid ...

Looking to start using AI for more creative projects? The data shows that human-powered creativity remains on top for the ...

.Against the backdrop of a lacklustre economy, UK brands are growing quicker than their global counterparts, new data from Kantar suggests.

As proving marketing effectiveness becomes increasingly important, marketers need to be able to pick the metrics that matter to show the impact marketing is having on the business. That is a journey ...

Tesco is introducing influencer content into its retail media offering, something it claims will allow brands’ creator spend ...

The Coca-Cola Company has highlighted the sales impact of the relaunched ‘Share a Coke’ campaign, despite its volume sales declining in its most recent quarter. Earlier this year, the brand announced ...

Marketers are starting the process of moving AI use from generating efficiencies to building effectiveness - but measurement ...

Nike has “reignited marketing”, however CEO Elliott Hill says “meaningful change takes time” as he reveals a £1.9bn cost ...

New research from Les Binet and Dom Boyd against an over-reliance on price promotion, which is now the biggest single ...

Is the worst over for marketers after a horrible few years for recruitment? Headhunters certainly think so, however, it’s a mixed picture. After what headhunter Suzie Walker describes as the most ...

Given automation impacts tasks typically performed by juniors, new research from Gartner predicts AI will “allow the majority ...

The value of marketing to the business rests on three related foundations – the importance of the ‘outside’; the importance ...