Amazon is expected to unveil an AI-enhanced upgrade its Alexa voice tech at an event on Wednesday, and some publishers hope it'll boost exposure.

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Amazon always has new hardware to show off at its device events, and while I don’t expect a firehose of new products—after all, Amazon has recently debuted new Kindles and Fire TV models as well the humongous Echo Show 21 and a second-generation Echo Show 15. Nonetheless, there are some other Echo devices overdue for updates.

Concerns over accuracy lead to another delay for the souped-up virtual assistant — but the launch showcase will still go ahead.