Instead of the “more like this” feature that suggests similar, specific items, the new recommendations will be offered as larger categories based on a customer’s shopping habits — such as those catering to holiday events or sporting activities.

Dharmesh Mehta, Amazon VP of Worldwide Selling Partner Services. (GeekWire File Photo /) Amazon is launching a new AI-powered selling

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to

Amazon has launched a new generative AI-powered personal assistant aimed at helping sellers streamline their businesses. Built on the company’s own managed service, AWS Bedrock, the new chatbot branded Project Amelia will deliver tailored insights, advice and business metrics designed to improve productivity and drive growth.

Product pages are getting AI in every nook and cranny, with new seller tools that create video ads, item descriptions, and brand stories at the push of a button.

Codenamed Project Amelia, the new tool will answer a range of questions, from how to prepare for the holiday shopping season to suggesting the wording of product listings, Amazon said Thursday during its annual Accelerate conference for merchants.

The e-commerce giant has launched Project Amelia, a chatbot giving sellers insight into their businesses, along with other gen AI tools.

The new AI assistant is currently in beta mode for select Amazon partners in the United States. It will allow sellers to ask questions in English and get guidance about how to efficiently manage their business.

Amazon (NASDAQ:AMZN) unveiled several generative artificial intelligence tools on Thursday in an effort to aid small businesses and third-party sellers with their accounts. The first tool, known as Amelia,