American Girl Is Modernizing Its Iconic Dolls, and the Internet Has Thoughts

Mattel is ringing in the 40th anniversary of American Girl with a new Modern Eras collection. The line features modernized ...

Mom Gifts Daughter an American Girl Doll for Her Birthday. But the 2-Year-Old Only Wants Play with Mom's Pads (Exclusive)

In a now-viral video shared to TikTok, the Atlanta-based mom, 24, captured her daughter Margo, 2, playing with several of her ...

On American Girl Dolls and the Limits of Modern Nostalgia

When, earlier this week, Mattel unveiled its 40th-anniversary “Modern Era” American Girl dolls, the response online was not ...

American Girl marks 40th anniversary with launch of Modern Era Collection

American Girl celebrates 40 years by reintroducing its original six dolls in contemporary outfits for a new Modern Era ...
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Why American Girl Dolls’ New Modern Makeover Have Fans in a Frenzy

American Girl's Historical dolls got a makeover to fit in with the brand's "Modern Era," with the iconic Samantha Parkington becoming a "trendsetter." See how the new dolls look.

American Girl dolls get modern makeover

American Girl is turning 40 and throwing a little fashion-forward celebration. The iconic brand is looking back at where it all began.