MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Global audience measurement firm Nielsen has expanded its Indian operations with the opening of new offices in Mumbai and ...

Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing ...

Locus Outdoor, Tech Media and Just Look Media are now OMA members.The announcement:The Outdoor Media Association (OMA) today ...

OMA adds three new members, but none are reported to handle OOH for Clive Palmer's multi-billion dollar election campaign.

As part of its commitment to India’s technology and analytics ecosystem, Nielsen recently signed a MoU with the government of ...

Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...

The Mumbai office spans 1,50,000 sq. ft., while the Bengaluru facility covers 1,36,000 sq. ft., accommodating up to 1,500 ...

JioHotstar, the combined entity created by the merger of Mukesh Ambani’s JioCinema and Disney+ Hotstar, reaches more than 750 ...