MQLs aren’t necessarily fit for purpose, especially when it comes to events. Shola Ogunrayi and Jessica Quiney of GPJ say ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

Comscore announced an expansion of its YouTube audience measurement capabilities internationally, specifically for YouTube's Connected TV (CTV) platform. This new functionality will provide ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, leaving advertisers with limited independent verification. The ...

Barb, the audience measurement and television ratings organisation, together with its research partner Kantar Media, has ...

There has long been complaints from broadcasters and content providers about the lack of audience viewing measurement across the Middle East. Arabsat is looking to help plug the gap by entering a ...

It’s being touted as “a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences.” That’s the result of an expanded relationship ...

Engagement: Look at likes, comments, shares and watch time to gauge audience interaction. • Lead generation: Track clicks, form submissions and email sign-ups. • Sales: Measure conversions ...

Understanding the nuance of audience behaviour is essential in the media industry. Yet many organisations still struggle to connect viewer insights with content decision-making. Our report on data ...