Real-time monitoring of audiences, predictive analysis, and sentiment measurement propel adoption. Segmentations, competitive intelligence, and ad effectiveness drive market growth. Digital ...

Understanding the nuance of audience behaviour is essential in the media industry. Yet many organisations still struggle to connect viewer insights with content decision-making. Our report on data ...

Along with recommendations and opportunities going forward as the landscape, consumer adoption, audience measurement challenges and advertising opportunities continue to evolve. With a number of ...

Vevo, the music video network, has announced a partnership with AudienceProject, a provider of audience measurement and research solutions to leverage its SaaS platform for always-on cross-media ...

The largest audience award in the world, the Lux Audience Award, sees citizens and members of the democratically elected European Parliament coming together yearly to honor a European film with ...

As is typically the case, there were a lot of interested parties watching Sunday’s NCAA men’s basketball tournament Selection Show. According to Austin Karp of Sports Business Journal, CBS ...

In its recommendations for broadcasting services under the Telecommunications Act of 2023, it has proposed reducing the licence fee for DTH service ... set-top boxes (STBs). The Telecommunication ...

“Our current priority is the rollout of Malaysia’s inaugural national industry-wide audience measurement system for OOH advertising. “This is important to ensure the credibility ...

Bharti Airtel on Wednesday said it is in talks with Tata Group for a potential merger of their DTH operations. The two players have been in discussion for the merger of Bharti Telemedia and Tata ...

UK & ASIA-PACIFIC – Digital data collection business RealityMine has partnered with audience measurement and analytics firm OnDemandIQ to launch its cross-device service in Asia-Pacific. Developed by ...

March 10 (UPI) --The owner of a London comedy club announced he is banning audience members with Botox injections after performers complained about unresponsive faces in the crowd. Mark Rothman ...