The company has a roadmap to enhance its TV measurement currency offerings (as well as attribution capabilities) with the new influx of funding.

In addition to her QPR accreditation, she brings expertise in audience measurement, market landscape U&A, brand tracking, product development, creative evaluation, and social intelligence. Nielsen is ...

An estimated 19.7 million viewers watched Sunday night’s 97th Academy Awards ceremony, the biggest audience in five years, according to figures released by ABC on Tuesday. The triumph of “Anora,” ...

Under the previous listening qualifier rule, none of those tune-ins would have received ratings credit. As a result, the study found overall audience growth, including in younger demographics. “Total ...

Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviours across all channels and platforms, we empower our clients with ...

In the run-up to the 97th Academy Awards on Sunday, worries about the size of the TV audience have rumbled through the movie capital. Concerns center on the nominated films: For the most part ...

This decision came in response to a petition by Direct-to-Home (DTH) operator Dish TV India. The order was passed on February 20. Dish TV filed a revision petition challenging the Karnataka Appellate ...

He urged the Ministry of Information & Broadcasting (MIB) to act swiftly as it can drive long-term sustainability and growth of the DTH industry, which is currently struggling. "Implementing TRAI ...

(Photo by Dan Kitwood/Getty Images) GB News has reported another huge loss despite its revenue more than doubling and its audience continuing to grow. The TV channel, whose well-known presenters ...

“And you have a group of people acting in isolation from their audience, which is a huge problem. When you claim to speak as the cultural mouthpiece and center of the country, it’s a huge proble ...

For decades, Audience Measurement has been the cornerstone of media planning and advertising effectiveness around the globe. Traditionally, agencies and networks relied on ratings and demographic ...