The Swiss watchmaker has signed on as the creator of a shot clock and a NBA Supersport 2025 special edition watch, and as a ...

At last, Shai Gilgeous-Alexander and Converse’s first signature shoe has been revealed. The introduction of the SHAI 001 ...

Shai Gilgeous-Alexander and Converse have finally revealed a first look at the long-anticipated SHAI 001.

As the next milestone in his journey with Converse, Shai Gilgeous-Alexander now has a signature shoe — the SHAI 001.

Converse and Shai Gilgeous-Alexander have delivered their first official look at The Shai 001, the Thunder star's first ...

Oklahoma City Thunder point guard Shai Gilgeous-Alexander has unveiled details of his first signature sneaker.

Gilgeous-Alexander's first signature shoe has a zipper down the middle. An explanation of it and other creative choices can ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Toronto Raptors and Bell marked the 25th anniversary of Vince Carter’s winning with the Dunkaversary as well as launched the ...

The Texas A&M Aggies are no stangers to freshening up their wardrobe with new alternate uniforms, and now, the men's ...

After the unveiling, college basketball fans wasted no time sharing their reactions on social media. Many couldn’t help but ...

Throughout NBA history, one of basketball's best marketing tools has been its star player's shoes. Dating back to the Converse weapon and an ad campaign which f ...