The Boston Celtics superstar has above-the-rim ambitions for his business and his place in the NBA aristocracy—and with ...

Sabrina Ionescu has followed in the footsteps of the biggest basketball stars ever, like Michael Jordan and LeBron James.

Nike will step into the new year with an exciting lineup of new sneaker launches. The upcoming sneakers are scheduled to drop ...

Currently accounting for around 55% of the retro basketball shoe market, it’s clear that Jordan shoes remain the dominant brand long after his retirement ... While it’s hard to call anything Lebron ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

The start of 2025 is still days away, but one of the new ... brand introduced a “A People’s History of the Air Jordan 1” ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

LeBron James and Nike team for the Nike LeBron 22 "Mogul." Check our Sneakers news for more upcoming releases and breaking content!

Megan Rapinoe raves about the popularity of Sabrina Ionescu's signature shoes, praises Nike for their method of marketing ...

Ian Servantes is a Senior News Editor for Footwear News specializing in sneaker coverage. He’s previously reported on ...

Milwaukee Bucks guard Damian Lillard has agreed to a lifetime contract extension with Adidas, sources informed ESPN's Shams ...