The Trade Desk TTD continues to capitalize on the evolution of connected TV (CTV) advertising, as streaming platforms are creating new opportunities for advertisers to reach audiences beyond ...

Agentic was the unofficial buzzword at DMEXCO 2026, as industry insiders weighed up the impact of the frontier technology, ...

Subscription-free OTT platform expands its sports portfolio across cricket, football, weightlifting and tennis, strengthening ...

India’s CTV ecosystem is rapidly scaling to an estimated 207 million viewers, expanding beyond metros while combining big-screen co-viewing, premium audiences, addressability and growing advertising ...

Tamil Nadu is becoming a key market for TV, digital, and CTV advertising as brands adapt to regional preferences and engage audiences across multiple platforms.

“No Light at the End of the Tunnel’ – NBA Champion Issues Harsh Reality Check About Clippers’ Future After Kawhi Leonard Salary Cap Scandal Matt Barnes believes the LA Clippers will be dealing with ...

That makes live sports more complicated to execute than a broader CTV campaign. Reaching local sports fans requires navigating a web of rights agreements and inventory sources. The industry has an ...

As BCCI prepares for the next IPL media rights auction, discussions on unbundling rights, including a separate CTV package, could reshape the bidding landscape.

Smart TVs have transformed the advertising experience, paving the way for more relevant experiences without the disruptions ...

Here are the top 20 TV shows that got renewed in September 2026, from Netflix, Apple TV, Prime Video, Peacock, BBC, NBC, and ...

Here is everything you need to know to watch Seahawks vs. 49ers, including TV and streaming options for the game.

CTV News reporter Sean Leathong was outside the Toronto Raptors practice facility on Thursday reporting on Kawhi Leonard's new contract extension ...