Coca-Cola's brand was born from a secret formula and a massive PR campaign that brought the soft drink to all corners of the ...

Commissioner, 155 T.C. 145 (2020), on a cost-sharing analogy, the company’s arrangement could never comply with the ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

Coca-Cola HBC’s existing exposure to emerging markets and the pending Coca-Cola Beverages Africa acquisition underpin a long ...

India’s soft drink giants are scrambling to respond as scrappy homegrown brands muscle into their turf, one cheap bottle at a ...

Seven stories highlight the brand's long-standing connection with Thai communities, local culture, and generations of ...

Coca-Cola is bringing together more than a dozen of its food service partners for a new “And a Coke” national campaign, per details shared with Marketing Dive. Three 30-second spots demonstrate how ...

Coca-Cola is featuring multiple restaurant chains in an advertising campaign for the first time. The restaurant industry has been struggling with declining traffic and sluggish sales growth. Drinks ...

Uncertainty regarding the conflict in Iran has weighed on the stock market over the past couple of months -- and though the S ...

Coca-Cola has many strengths, including a solid moat and a commitment to dividend payments. The company has delivered earnings growth over time. But that doesn't mean you should avoid Coca-Cola stock.

Coca-Cola is launching a subscription service in Japan via its Coke on smartphone app that offers a soda per day for a ...

Coca-Cola has held the throne of the global beverage market for 140 years. Countless companies have challenged Coca-Cola’s ...