T he Oklahoma City Thunder edged out the Boston Celtics 118–112 on Wednesday night in a thrilling potential preview of this ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Alexander’s sneaker sponsor Converse sent up a “Bat signal” of his personal logo on multiple buildings across the city — ...

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...