For months now, all signs have pointed to a looming, steep dropoff in pharmas’ spending on traditional TV advertising. One brand that seems not to have gotten the memo, however, is Johnson & Johnson’s ...

For the third year in a row, USA TODAY Ad Meter has welcomed creative minds and future marketing and business management maestros from universities and colleges to weigh in on the national Super Bowl ...

On Wednesday, OpenAI CEO Sam Altman and Chief Marketing Officer Kate Rouch complained on X after rival AI lab Anthropic released four commercials, two of which will run during the Super Bowl on Sunday ...

The Food and Drug Administration said Novo Nordisk's TV advertisement for its newly launched Wegovy pill for obesity included "false or misleading" claims about the medicine's abilities and benefits ...

In this post-monoculture era when few people watch the same TV shows, the Super Bowl remains one of the few unifying TV broadcasts each year, drawing millions for the game but also some viewers who ...

It's been a slog for Trivago executives to turn around the company. In 2026, they argue they have the advertising scale to get more profitable. Trivago — once a household name thanks to its “Trivago ...

Add Yahoo as a preferred source to see more of our stories on Google. Super Bowl Sunday means Super Bowl commercials. This week, dozens of major brands are rolling out their newest ads in advance of ...

The most-liked ad of Super Bowl LX? As ranked by ad-tracking and analytics firm iSpot, the No. 1 spot was the NFL’s inspirational “Belief Is a Superpower,” a heartstring-tugging thank-you to coaches ...

NEW YORK—Omnichannel outcomes platform Teads has partnered with Google TV to expand its connected TV (CTV) HomeScreen ad inventory. The strategic partnership gives brands access to high-attention ...

Super Bowl LX is not only the NFL's biggest stage in 2026 — it's also a make-or-break broadcast for commercials, with the nation's top brands spending millions on 30- and 60-second ads aimed at ...

EXCLUSIVE: Cinema marketing agency, PaperAirplane Media, is launching a new Radio Promotion and Media Ambassador Division which will be led by Alex Franklin, who’ll serve as Director of Media ...

View post: 'The White Lotus' Producer Taps BLACKPINK's Lisa for Netflix Rom-Com YouTube TV released its star-studded Super Bowl LX ad, “Don’t Settle for Meh.” The commercial features Jason Kelce, ...