Some brands might have been happy to have the requisite signage next to the track. TAG Heuer, on the other hand, decided to ...

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with ...

From the early days of Jack Heuer selling stopwatches to racers at the track to the introduction of entire watch families named for the pursuit—Monaco, Carrera, and, yeah, Formula 1—the Swiss ...

The TAG Heuer Carrera Chronograph is unquestionably one of the best out there. As part of the brand's LVMH Watch Week ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports ...

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

Because Heuer manufactured the most accurate stopwatch (down to one one-hundredth of a second), it made sense to use its chronograph wristwatches for timekeeping in the Fifties, during F1's infancy.

We discuss the rhythmic rise and fall of the Vintage Heuer market ✓ Poised for a comeback, we look at key references ✓ Read ...

As Formula 1 gears up to mark its 75th anniversary, TAG Heuer has announced its return as the sport’s Official Timekeeper. This renewed partnership reinforces a storied relationship that has ...