‘Love Is Blind’ Sets Nielsen Streaming Record For Unscripted Series; ‘Severance’ Marks Seventh Consecutive Originals Chart Appearance
Netflix can now lay claim to yet another Nielsen streaming record, this time for Love Is Blind.
Paramount, iSpot Team Up to Increase Transparency Around Consumer Ad Response
The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...
Paramount Taps iSpot Technology to Measure Consumer Response to Ads
Paramount Global has tapped iSpot for a new measurement tool that analyzes how consumers respond to commercials ...
ISpot signs Paramount as first user of new TV outcomes measurement platform
ISpot bills its Outcomes at Scale as the industry’s first business outcomes solution that can deliver attribution for video ...
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Nielsen and Acxiom Collaborate to Bring Increased Connectivity to Advanced Audiences
The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...
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Nielsen Deal Brings First-Ever ID-Based Advanced Audience Integration
Nielsen has entered into a new partnership with a connected data firm that will allow it to synch the Acxion Real ID into the ...