Discover New Zealand’s top advertisers, highest-spending industries, and major market shifts in Nielsen Ad Intel’s 2024 ...

TV streaming in the U.S. continues to rise amid declining cable TV viewership as Americans continue to move away from ...

Nielsen Marketing Cloud is a comprehensive data and technology solution that powers data-driven advertising and provides real-time insight into audiences. The platform enables clients to manage every ...

An infographic (below) from Media Update looks at how radio stations generate revenue. It covers four common income streams and explores each of them.

Tubi saw a big win during the Super Bowl, making up one-third of all streaming viewership and attracting a younger and more ...

After Novartis’ Pluvicto shook up iSpot.TV’s monthly rankings of the top TV advertising spenders in pharma to kick off the year, it was back to business as usual in February. AbbVie’s ...

Kennedy Jr. is a longtime critic of pharmaceutical companies running commercials on television. Now that he's been appointed ...

According to "The Gauge" report by Nielsen, time spent watching television decreased in February from last month "typical seasonal trends," but TV streaming gained 0.9 share points during the ...

As connected TV (CTV) rapidly becomes the dominant method for consuming television, it also has become the fastest-growing ad channel in the U.S., accounting for one in every 10 dollars spent on ...

Jessica Holscott, a veteran of Warner businesses including HBO, has been named chief financial officer of Nielsen ... TV data. As we continue to innovate and add even more advanced ad tech ...

Insights from LG Ad Solutions reveal new ways consumers are embracing shoppable TV, redefining the connected TV advertising experience and generating innovative opportunities for brands to drive ...

Super Bowl Sunday ranks as one of the most heavily viewed days of television each year throughout the US, and this year’s ...