Nike will step into the new year with an exciting lineup of new sneaker launches. The upcoming sneakers are scheduled to drop ...

When a still young and upstart Nike, best known for its track & field shoes, signed a young basketball talent ... While it’s hard to call anything Lebron James wears “up and coming,” his newest shoe ...

LeBron James, arguably the best basketball player of his generation and among the greatest sportsmen of all time, has transcended his sport to become a genuine worldwide celebrity.

Nike has the exclusive uniform rights for all three of the major sports in the United States (MLB, NBA, and NFL). However, ...

The start of 2025 is still days away, but one of the new year’s biggest ... or at least Nike’s selective retelling of it — in which the company paid fines issued to Michael Jordan in 1985 due to the ...

LeBron James calls for the return of festive Christmas Day NBA uniforms, once a beloved tradition among players and fans.

SAN FRANCISCO (AP) — Austin Reaves scored the winning layup with one second left after Stephen Curry tied it on a 31-foot 3-pointer with seven seconds remaining, LeBron James had 31 points and 10 ...

LeBron James brings the shine with the Nike LeBron 22 "Limelight." Designed for optimal performance, these shoes feature saddle wings for stability and Air Zoom units for a smooth, responsive ride.

Prior to the Los Angeles Lakers' showdown against the Golden State Warriors, LeBron James expressed his dismay over the fact ...

Subsequent generations have brought about a few more athletes deemed worthy of exceptionally long-lasting endorsements, from ...

On Christmas Day 2013, LeBron James and the 'Big Three' Miami Heat battled it out with the Los Angeles Lakers. James and the Heat managed to edge out the Kobe-less Lakers in a 101-95 win, however, it ...

Kevin Durant's Nike KD 17 arrives in a new amethyst colorway. Check our Sneakers news for more upcoming releases and breaking ...