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To turn Levi Strauss into a $10 billion business, CEO Michelle Gass is looking to women
Gass became CEO of Levi Strauss just over a year ... A key piece of that strategy? Women's clothes. For most of its 172-year history, jeans for men were Levi's "bread and butter," Phil writes.
Beyoncé, baggy jeans, and denim dresses: Levi Strauss’s CEO is making a big bet on women’s fashion to grow the $6.4 billion brand
Levi Strauss & Co. CEO Michelle Gass is, of course, a living human being, but clad in her dark-blue jean jacket and straight-leg black jeans, the self-proclaimed “denim head” blends in well on the ...