Severance had its most-watched week after airing Episode 5 and scored more than 3 billion streaming minutes since Season 2's ...

Through this collaboration, NMC is able to extend its already extensive industry footprint to enable even greater access to our audience segments built on the industry’s most trusted data and most ...

Share of voice is a brand’s media spend in the context of all media expenditure and can help determine the competitiveness of ...

Coming in at No. 1 on the overall list, Sweet Magnolias racked up nearly 1.2B minutes viewed in the first full week following ...

According to Nielsen syndicated data for the latest 52 weeks’ period ... having a presence across branded, generics, and OTC segments; with a focus on therapeutic areas of respiratory, dermatology and ...

The federal Department of Governmental Efficiency's "Wall of Receipts" includes Valentine's Niobrara National Scenic River ...

According to Nielsen data cited in the announcement ... and oncology therapeutics across branded, generic, and OTC segments. The company ranks among the top 100 biopharmaceutical companies ...

With only five episodes into the second season, the Apple TV+ series Severance has racked up over three billion minutes in ...

Southwest Airlines will continue to offer two free checked bags to Rapid Rewards A-List Preferred Members ... attract new customer segments we don’t compete for today, and return to the levels ...

NEW YORK, NY – March 10, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, and LiveRamp, a leading data collaboration platform, have announced that audience segments from ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting different messages to different segments.