The integration between Acxiom Real ID and Nielsen is an industry first. IPG marketers and agencies can now identify, reach, measure, and optimize messaging and media experiences to the audiences that ...

Discover how Designated Market Areas (DMAs) shape TV industry strategies for both advertisers and broadcasters.

An approved method must be in place before a project can be registered. The first method available for the Nature Repair Market is the Replanting native forest and woodland ecosystems method. To learn ...

Nielsen, the viewership measurement company used across the industry, has significantly changed its methodology in recent ... Philadelphia is a large media market, and people will remember the ...

Acing the Science of Marketing Technologies. TalkCMO is a digital platform that creates conversations on Marketing Technology and Digital Transformation of the marketing function. Through active and ...

The Victorian Skills Plan for 2023 into 2024(opens in a new window) forecasts of employment growth, retirements and new workers expected come from the Victorian Skills Authority Employment Model 2023.

While media and marketing has grown ever-more complex in recent decades, many marketing research methods remain stuck in the 1940s. Here, Leonie Annor-Owiredu argues it’s time to move on The most ...