When marketing and corporate communications operate as one, they become the trust engine that protects brands, businesses and ...

Reliance Industries plans to consolidate its FMCG brands into a new entity named New Reliance Consumer Products Ltd (New RCPL ...

Firms and organizations create marketing plans to give themselves goals and guidance on growing their business. Here we go ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they’re not achieving their expected performance results, ...

Discover how Alicia Layfield transformed networking into meaningful impact by building community through marketing, design, and in-person connection on PQ: Conversations That Build Equity.

While lateral hiring in the most profitable practices remains risky and expensive, targeting specific and growing industries ...

Follow the latest Stock Market news stories and headlines. Get breaking news alerts when you download the ABC News App and subscribe to Stock Market notifications.

Market size = number of buyers in the market x quantity purchased by an average buyer in the market per year x price of an average unit Notice how the total problem is broken down into its constituent ...

The Business Journals features local business news from 40-plus cities across the nation. We also provide tools to help businesses grow, network and hire.