Since the fast food joint's inception, McDonald's marketing and branding has changed significantly. Here are some of the ...

His years of selling paper cups and milkshake machines played a key role in his success, according to the French chef Jacques Pepin, who called Kroc “the ultimate salesman” in a 1998 profile for a ...

In the 1960s, a man with a vision created an iconic burger that's now sold in countries across the globe, with ingredients ...

McDonald's once offered a "grown-up" take on the popular Filet-O-Fish in the '90s. Here's why the upgraded sandwich ...