Nike quietly filed a trademark for a logo on Monday for a Los Angeles Lakers player with the last name of James. Not LeBron.

AO debuts a new shoe for fans ahead of this summer’s World Cup.

All-Star Saturday night has been the most entertaining part of All-Star Weekend recently, this year sets up to do the same.

A seven-turn, 1.7-mile street circuit will go around several historic landmarks in Washington, D.C. for the inaugural running of the Freedom 250 ...

Nike’s new “I’m A Nike Guy” T-shirt revisits the moment 18-year-old LeBron James turned down adidas and Reebok and chose the ...

The Arkansas Razorbacks announced a historic jersey patch sponsorship with Tyson Foods, one of the first in college athletics.

Women’s professional sports are booming in Canada – but no one needed to see a tattoo or jersey sales to know that. Last month, the Professional Women’s Hockey League enjoyed record home venue ticket ...

Much like the Magic City situation, the two Philadelphia Wing Bowl components are chicken and scantily-clad women.

Chris Paul announced on Friday that he is officially retiring from the NBA, effective immediately. The 40-year-old point ...

The 2027 NBA All-Star Game is coming to Phoenix on Sunday, Feb. 21, 2027. And the logo for NBA All-Star 2027 festivities has already been unveiled. The NBA released the primary logo for the NBA ...

The WNBA and players’ union will meet again hours after a marathon negotiating session to get a new collective bargaining agreement deal done.

Be The People' joined NBA Cares and Habitat Humanity for the 18th annual NBA Cares All-Star Day of Service in Los Angeles.