Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

The Kansas City Chiefs are one win away from their fifth Super Bowl appearance in six years, a level of success that makes them about as close to a dynasty as any team in U.S. professional sports ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.

By Rick Porter Television Writer Nielsen has won accreditation for its “Big Data + Panel” TV measurement, becoming the first ratings provider to earn approval for that methodology. The ...

Nielsen said its Big Data + Panel national audience measurement technology, which relies on information about smart-TV screen viewership as well as the company’s usual panel of consumers ...

NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National ...

NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...