Analysis of recent sales data in the beverage, beer, spirits, household products, and packaged food sectors, highlighting key ...

Paramount Global has reached a new measurement and analytics agreement with Nielsen. Effective immediately, the new ...

Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.

Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Paramount and Nielsen have buried the hatchet. After failing to come to an agreement last fall, Paramount — operator of ...

Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics ...

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...

Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Paramount and Nielsen have renewed their measurement partnership after a four-month standoff, effective immediately, the ...