Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Nielsen told ad buyers that it plans to drop panel-only ratings later this year, a decision that publishers and buyers have ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
The Wall Street Journal on MSN10d
Nielsen to End Panel-Only Ratings That Have Measured TV for DecadesThe dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
But it’s worth noting that “Nielsen ratings” can actually refer to a variety of data sets with differing methodologies. And a set there that’s quite important for NFL ratings just just got ...
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