Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...
Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global and Nielsen have inked a new, multi-year deal that ends the months-long dispute that saw CBS and Paramount+ ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Paramount has licensed new Nielsen services including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform ...
The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and ...
Radio accounts for anywhere from 47% of daily ad-supported audio time (among people 18-34) to 74% (among 35+), while podcasts ...
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and ...
Marketers looking for signal loss solutions should spend more time testing alternative identifiers, says Razorfish's Sisi ...
Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...