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The latest batch of Nielsen data showed some interesting trends in the consumer sector. Coca-Cola Company (KO) led the beverage category over the four-week sales period tracked by Nielsen that ended ...
Seattle motorists are 130% more likely to own a Tesla than the national average, and 115% more likely to drive a Subaru, ...
Nielsen's Big Data + Panel technology which includes measurement of smart-TV audiences, won backing from the Media Rating ...
Paramount Global has entered a new long-term deal with Nielsen, enhancing audience insights across all platforms, including Paramount+ and Pluto TV.
New data from Nielsen and Edison Research’s The Record highlights the state of audio in the U.S. media landscape, with nearly ...
Nielsen gets MRC accreditation for big data, which could open the door for wider use of Nielsen’s Big Data + Panel in the ...
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...
Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
TelevisaUnivision and Nielsen are arguing over the use of a single southeastern household that appears to be causing big ...
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