NEW YORK — Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL games on that day, with Beyonce ...

Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected ...

Paramount Global and Nielsen sign a multi-year data agreement. Paramount’s broadcast and streaming content reach significant ratings milestones. The partnership will enable comprehensive ...

according to Nielsen data. “Squid Game” shattered records in 2024, becoming the most-watched series in a single week, with an astounding 4.9 billion minutes streamed from December 23 to ...

During that period of time, Paramount was unable to use Nielsen’s audience data and could not make public pronouncements about how shows such as “60 Minutes,” “The NFL on CBS” or “The ...

Nielsen and Paramount have settled a months-long contract dispute. The two companies have signed a new, multiyear deal under which Nielsen will provide a host of ratings and analytics services ...

Super Bowl LIX will have a huge audience, but will it break last year's record? Here's what could help or hurt the big game ...

The latest batch of Nielsen data showed some interesting trends in the consumer sector. Diageo (DEO) added spirits market share over the four weeks as strong demand for Don Julio (+31% ...

Roughly half of all viewing in the United States that holiday was on streaming services, said Nielsen, the measurement service which has followed the rise of streaming in relation to traditional ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...