Advertising: Media measurement remains an evergreen theme in the Indian advertising and media industry. At the recent ET M&E ...

Nielsen has leased significant office space in Mumbai and Bengaluru to bolster its presence in India, driven by the growing ...

New Delhi: Nielsen, a media audience measurement firm, has inaugurated its new offices in Mumbai and Bengaluru to expand ...

Global audience measurement firm Nielsen has expanded its Indian operations with the opening of new offices in Mumbai and ...

For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, leaving advertisers with limited independent verification. The ...

Nielsen, a global leader in audience measurement, data, and analytics inaugurates its new offices in Mumbai and Bengaluru to ...

India's media market is experiencing rapid growth, driven by increasing digital consumption, evolving audience preferences ...

As part of its commitment to India’s technology and analytics ecosystem, Nielsen recently signed a MoU with the government of ...

The annual presidential speech is one of the last remaining mass-audience media moments available to a national politician. By Michael M. Grynbaum and John Koblin About 36.6 million Americans ...

JioStar has IPL media rights till 2027. While JioStar and Nielsen did not provide financial details of the arrangement, digital measurement is expected to plug a critical gap for advertisers who ...

Nielsen, a media company, has collaborated with JioStar ... we aim to redefine how advertising on Digital/ OTT is measured and delivered across India’s most iconic entertainment and sports ...