NEW YORK —TV viewing in January was up 5% compared with an already robust December, with games across the NFL and NCAA drawing big audiences and contributing to share increases for both broadcast (+0.1 share point to a 22.5% share of TV viewing) and cable (+0.6 share point to a 24.4% share), according to Nielsen’s The Gauge.

NFL and college football programming, plus other live events, helped lift traditional TV's share of viewership over streaming's lead in January. This article, Nielsen: Football boosted season TV viewership in January,