The differences between Nielsen and ComScore are so eye-opening that they surely will lead to more people who don’t ...
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Nielsen's New Ratings Method Approved by Media Rating CouncilThe Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm's panel measurement ...
Media measurement firm Nielsen will stop selling its stand-alone consumer panel-based TV ratings in the fourth quarter of this year, according to a memo sent from Nielsen to ad-buyers and ...
The schism takes place just as Nielsen is hoping to prove its reliability after a difficult period. The measurement giant last week won accreditation from the Media Rating Council, an industry ...
Paramount Global and Nielsen have struck a new multiyear ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
NEW YORK, Jan. 22, 2025 /PRNewswire/ -- The Media Rating Council (MRC) has completed its accreditation process covering Nielsen's innovative Big Data + Panel National TV measurement, after ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement ...
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