NielsenIQ (NIQ) has expanded its Omnishopper panel with 250,000 panelists for more consumer behavior and insights.

NIQ said the expansion “solidifies NIQ’s position as the leading authority in consumer behavior and insights.” The company said the solution seamlessly integrates both online and offline ...

NIQ said the expansion “solidifies NIQ’s position as the leading authority in consumer behavior and insights.” The company said the solution seamlessly integrates both online and offline data from ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language broadcasting giant whose audiences it measures. Executives at ...

The Big Bang Theory finished 2024 as the year’s “most-binged title” in streaming, according to a new report from Nielsen. The sitcom averaged 265.5 episodes per viewer on Max, the ...

The Christmas airport thriller topped all of streaming in the U.S. from December 16 to 22, according to Nielsen. In its first full week on the streamer, Carry-On managed 1.92B viewing minutes ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NIQ), a global leader in consumer intelligence, and OpenBrand, an innovator in AI-powered market measurement and competitive intelligence, are joining forces ...

Demand for private label products is on the rise and ESM explores the top five trends shaping private label products in 2025.

In perhaps yet another sign of the growing reach of Apple TV+ content, the sci-fi series Silo has ranked on the Nielsen U.S. streaming originals chart for the first time ever. The show ranked 9th ...

“Squid Game” reached 4.6 billion minutes watched on Netflix in Season 2’s first full week of availability, per Nielsen. Even though that’s a small drop from the 4.9 billion minutes the ...