Super Bowl LIX broke the all-time viewership record for the Super Bowl with 126M tuning in to watch the Eagles win ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

By Rick Porter Television Writer The holiday season brought big gifts to several streaming platforms, with YouTube, Netflix and Prime Video all hitting or tying their best mark ever in Nielsen‘s ...

NEW YORK—Heavy viewing during the Thanksgiving and Christmas holidays helped increase overall viewing by 4% month-over-month in December, according to Nielsen’s The Gauge report. That report, which ...

Walmart steel cage match (although we would totally watch). Instead, Walmart gave its logo a makeover fit for modern times—at least that was the idea. But people, well, they have feelings.

Here are some before and after pictures of the company's wordmark and logo. Need a break? Play the USA TODAY Daily Crossword Puzzle. Here's a look at how the new wordmark and logo will appear on ...

For the first time in almost 20 years, Walmart has a new logo. The international retailer describes it as a “a comprehensive brand refresh,” but the online world hasn’t been quite so kind to ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past. The 61-year-old company unveiled Monday a refresh of its brand ...

Nielsen released its November 2010 smartphone market share data for the U.S. on Monday, and highlighted two main observations along with its report. First, Apple’s iOS platform held on to the ...

Nielsen Brandbank has launched a Mobile Ready Image Service to help brands make product images viewed on a mobile look better. The service aims to address the issue that standard pictures used on ...