The Media Rating Council has approved the accreditation of Nielsen’s Big Data ... which tracks a specific group or market’s viewing habits — with data from cable, satellite set-top boxes ...

Are you a print subscriber? Activate your account. By Ad Age Staff - 3 sec ago By Brandon Doerrer - 45 min 48 sec ago By Tim Nudd - 1 hour 37 min ago By Sabrina Sanchez - 1 hour 37 min ago By ...

TD Cowen analyst Robert Moskow says Freshpet (FRPT) shares declined 11% on Monday, presumably on concerns about a deceleration in Nielsen ...

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ...

Nielsen said its Big Data + Panel national audience measurement ... for use as currency in the industry’s next “upfront” market, when TV networks and streamers try to the bulk of their ...

Paramount Global has a new multi-year deal with Nielsen for all the company's ratings data including for CBS, Paramount+ and ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the Spanish-language ...

Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...

In addition to bringing Big Data + Panel measurement to the market, Nielsen has expanded National TV out-of-home measurement, which is also being submitted to MRC for evaluation and is in process.

One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has been ...