TheWrap on MSN27d
Nielsen’s New Ratings Method Approved by Media Rating Council
The firm's new method for analyzing TV ratings includes data from cable, satellite set-top boxes and smart TVs across 45 million households ...
Ad Age28d
Nielsen gets MRC backing for big data, potentially reshaping TV market
Are you a print subscriber? Activate your account. By Tim Nudd - 4 hours 17 min ago By Amir Farhang - 4 hours 17 min ago By Ashley Joseph - 1 day 2 hours ago By Ad Age Staff - 1 day 2 hours ago By ...
Yahoo Finance27d
Nielsen’s Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
Nielsen said its Big Data + Panel national audience measurement ... for use as currency in the industry’s next “upfront” market, when TV networks and streamers try to the bulk of their ...
Freshpet sold off on Nielsen data deceleration, says TD Cowen
TD Cowen analyst Robert Moskow says Freshpet (FRPT) shares declined 11% on Monday, presumably on concerns about a deceleration in Nielsen ...
MediaPost27d
MRC Approves Nielsen 'Big Data + Panel' Ahead Of TV's Upfront Market
Ahead of the TV upfront ad market, Nielsen has leaped over a major hurdle as the Media Rating Council has accredited Nielsen long worked on "Big Data + Panel" measurement. The new measurement ...
adexchanger11d
Chrome’s Global Cookie Consent, and Nielsen and Paramount Make Nice
The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...
JioHotstar partners with Nielsen for third-party ad measurement starting IPL
For years, digital advertising has been dominated by self-reported metrics from platforms like Meta, Google, and YouTube, ...
Indian Television Dot Com2d
JioHotstar & Nielsen ink deal to offer transparent digital ad consumption data to advertisers
MUMBAI: When the ad market is tough and advertisers are demanding transparency, there is no option for publishers but to open ...
Exchange 4 Media2d
‘JioHotstar-Nielsen collab will allow advertisers to make informed, data-driven decisions’
JioStar’s Ishan Chatterjee along with Nielsen’s Arnaud Frade and Hemant Kewalya, share their insights on how this partnership will reshape digital ad measurement and accountability ...
Campaign India1d
JioHotstar, Nielsen to collaboratively offer advanced ad measurement features
Following its recent merger, JioHotstar aims to provide actionable ad insights to advertisers ahead of Tata IPL 2025 through ...
Nielsen partners with JioHotstar to offer third-party ad measurement for IPL
JioHotstar and Nielsen will introduce third-party digital ad measurement for IPL 2025, bringing transparency and ...