It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences." That's the result of an expanded relationship between ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled ... authority in consumer behavior and insights." The company said the solution seamlessly integrates both online ...

Audience measurement, data and analytics firm Nielsen has partnered with Indian media and entertainment company JioStar to ...

The Nielsen Company is a global marketing and media information company analyzing ... s not just short clips they?re tuning into: our research shows that consumers are relying on their phone for ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

Nielsen has named Kirsten Riolo as head of consumer insights for Australia and New Zealand, leading the company’s newly ...

Nielsen will build a data pipeline to measure ad performance on JioHotstar, helping advertisers optimise campaigns during ...