It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to Advanced Audiences." That's the result of an expanded relationship between ...

Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...

NielsenIQ is going deeper with its consumer research. The firm just unveiled ... authority in consumer behavior and insights." The company said the solution seamlessly integrates both online ...

Audience measurement, data and analytics firm Nielsen has partnered with Indian media and entertainment company JioStar to ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

A single home in the rural southeastern U.S. stands at the center of a growing rift between Nielsen and the ... heading into the "upfront" market, when U.S. media companies try to sell the bulk ...

The Nielsen Company is a global marketing and media information company analyzing ... s not just short clips they?re tuning into: our research shows that consumers are relying on their phone for ...

Nielsen has named Kirsten Riolo as head of consumer insights for Australia and New Zealand, leading the company’s newly ...