An analysis of financial data suggests disproportionate effects could be felt across radio and TV, as well as smaller and ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

An increasing number of top brands, including Google, Anheuser-Busch, and P&G, opted for regional Super Bowl ads this year - ...

(Reuters) - Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS parent company's platforms ...

Nielsen, a global leader in audience measurement, data and analytics, and Hubbard Broadcasting have announced a new multi-year agreement for Local TV measurement of their services in the ...

The fires in Los Angeles at the start of 2025 highlight the importance of multiplatform audience strategies for local media.

While the answer was obviously “no,” Nielsen market research data showed the make was indeed more popular here than just about anywhere. For years, the data showed the Subaru ownership rate in ...

The Google Chrome team is getting closer to deciding on its cookie consent mechanism. And  Paramount resolves its four-month ...