Experts at the e4m India Brand Conclave 2025 emphasised brand identity, storytelling, and strategic platform selection for ...

Media giant Paramount Global and Nielsen have signed a new deal that would see the research firm provide measurement and ...

New data from Nielsen and Edison Research's The Record highlights the continued strength of audio in the US media landscape ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other ...

Global and Nielsen have signed a new, multi-year deal, effective immediately, the companies announced. “The partnership ...

Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Nielsen and Paramount have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media conglomerate’s properties.

Months after its prior contract expired, Paramount and Nielsen are working together once again. This article, Paramount ...

Paramount Global has resumed its partnership with media measurement firm Nielsen, ending a public dispute over the cost of their arrangement. The owner of the CBS broadcast network said Monday that it ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings as currency is a step in the right direction for TV ad measurement.