Super Bowl LVIII between the 49ers and Chiefs generated a total average audience of 123.7 million. Even if the new technology triggers, say, a 10-percent bump to 136.7 million, there are more than 335 ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

Nielsen, a global leader in audience measurement, data and analytics, and Cox Media Group (CMG) announced a multi-year ...

even if it's likely to be surpassed NEW YORK -- Christmas marked a milestone in media history: more streaming than any day ever before, according to the Nielsen company. Netflix streamed two NFL ...

Feb 3 (Reuters) - Media giant Paramount Global (PARA.O), opens new tab and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS ...

As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our ...

Nielsen and Paramount Global are counting on each other once again. The two companies have struck a new deal that will reinstate access to the measurement giant’s audience ratings for the media ...

Cox Media Group has renewed its partnership with Nielsen Media Research, the companies announced on Monday. This article, Cox ...

Essential cross-media insights to help media buyers ... enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the ...

One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

The media company had ended its partnership with Nielsen last year, deciding not to renew a contract that expired on Sept. 30, according to a Variety report. The companies were in renewal ...