The Super Bowl always becomes the most-watched TV event of the year, by far. This year's could end up being the most-watcher ...

Cox Media Group announced the fresh deal for TV and audio measurement on Monday morning. “With this agreement, CMG will continue to utilize a comprehensive suite of Nielsen measurement services ...

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One of Nielsen‘s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has ...

That would be Media Rating Council accreditation of Nielsen’s Big Data+Panel national TV measurement. Some background here is necessary. Nielsen’s definition of “big data” for this purpose ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment.

Essential cross-media insights to help media buyers ... enabling marketers to send targeted messages that stick. As Nielsen chief data & research officer Pete Doe aptly put it, “Behind the ...

Chief Data and Research Officer at Nielsen. 3. Navigating advertising complexity Understanding digital trends is crucial for making informed decisions in a fragmented media environment. “With rising ...